Product engineering
Web and mobile apps, from the first version to the one that has to handle real scale. Clean code your own team can pick up later.
Friadd is a product studio for software, cloud, AI and security. We build products that stay fast as they grow, and we keep them running after launch.
One studio for the whole product.
Most products need four kinds of engineering at once. We cover all four, with one team that plans them together.
Cloud and DevOps
Infrastructure that grows when you do and costs less when you don’t. Automated releases, so shipping on a Friday stops being brave.
AI in products
AI features that do one job well inside your product, tested on your real data, with a plan for when the model is wrong.
Security
Security built in from day one: access, secrets, data and audits handled before they turn into problems.
Cheaper to run. Faster to use. Safer to own.
When clients thank us, it is almost always for one of three things. So we build every product around them.
Cost efficiency
We size infrastructure to the traffic you actually have, choose services that fit the budget and cut waste across the stack, so growth does not mean a bigger bill every month.
Speed
Fast for your users and fast to ship. Products are built to the response time target from the first release, and work lands in small weekly pieces.
Security
Access, secrets and data are planned in from day one and checked every day after, not patched in before an audit.
We like the hard ones.
Real-time systems, heavy data, tricky integrations, tight budgets. The harder the problem, the more interested we get. More than 10 engineers, fully remote, working with clients around the world.
What’s slowing you down?
Pick the one that sounds most like your week. We’ll show you how we’d approach it.
Pick a problem to see the system we would build around it.
Your app slows down when traffic spikes.
We find the real bottleneck first, then add caching at the edge, split the heavy work into queues and scale the parts that need it. Your users see the same speed on a quiet Tuesday and on launch day.
Edge
- Edge cache (what we add or change)
- Load balancer
Services
- API
- Workers (what we add or change)
- Autoscaling (what we add or change)
Data
- Database
- Queue (what we add or change)
- Read replica (what we add or change)
Operations
- Load tests (what we add or change)
- Latency alerts (what we add or change)
You have a prototype and need a real product.
We keep what works, rebuild what won’t survive real users, and set up the testing, monitoring and release process a product needs. You keep moving while the foundation gets solid.
Edge
- CDN
- Gateway (what we add or change)
Services
- App
- API rebuilt (what we add or change)
- Auth (what we add or change)
Data
- Database
- Migrations (what we add or change)
Operations
- Test suite (what we add or change)
- Monitoring (what we add or change)
- Release pipeline (what we add or change)
Your cloud bill keeps growing.
We map where the money goes, right-size the servers, switch off what nobody uses and move steady workloads to cheaper options. You pay for the traffic you have, not the traffic you fear.
Edge
- CDN
- Edge cache (what we add or change)
Services
- Right-sized servers (what we add or change)
- Scale to zero (what we add or change)
- API
Data
- Database
- Cold storage (what we add or change)
Operations
- Cost map (what we add or change)
- Budget alerts (what we add or change)
Every release feels risky.
We add automated tests, preview environments and releases you can roll back in one step. Shipping becomes small and boring, which is exactly what you want.
Edge
- Load balancer
- Gradual rollout (what we add or change)
Services
- App
- Preview environments (what we add or change)
Data
- Database
- Safe migrations (what we add or change)
Operations
- Automated tests (what we add or change)
- One-step rollback (what we add or change)
- Release pipeline (what we add or change)
You want AI that actually helps users.
We pick one task where AI clearly saves time, build it on your own data, measure whether it works and keep a human fallback. No chatbot added just to say you have one.
Edge
- Gateway
- Rate limits (what we add or change)
Services
- App
- AI task service (what we add or change)
- Human fallback (what we add or change)
Data
- Your data
- Search index (what we add or change)
Operations
- Quality checks (what we add or change)
- Usage tracking (what we add or change)
You’re not sure how secure you are.
We review access, secrets, dependencies and data handling, fix the urgent gaps first, then build checks into your daily workflow so they stay fixed.
Edge
- Firewall (what we add or change)
- Gateway
Services
- App
- Least-privilege access (what we add or change)
- Secrets manager (what we add or change)
Data
- Database
- Encryption (what we add or change)
Operations
- Dependency checks (what we add or change)
- Audit log (what we add or change)
See the system behind an app.
Pick one of these and you’ll get a rough sketch of the system behind it.
Your sketch will appear here.
From idea to scale.
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Idea: Start with the problem.
We look at your users, your numbers and your code, then write a short plan you can say no to.
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Design: Shape it before we build it.
Flows and screens are tried with real people early, while changes are still cheap.
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Build: Build in small pieces.
Work arrives every week, with tests and reviews, so nothing big lands as a surprise.
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Ship: Ship without the drama.
Automated releases, preview environments and one-step rollback make launch day an ordinary day.
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Scale: Grow without slowing down.
Monitoring from the first release shows where to scale next, so speed and costs stay where they should.
We treat your product like our own.
That means doing more than the brief when it matters: recommending, warning, guiding. If we see a problem coming, you hear about it from us first, whether or not it was in the scope.
The template that disappeared.
A client came to us with a site built on a paid template. Then the template vanished from its marketplace, along with any support or updates. Rather than keep patching something nobody maintained, we rebuilt it from scratch on a foundation they own.
A live-tracking app that cost less to run.
For an on-demand marketplace with live tracking, we cut costs across the stack: maps, routing and real-time location sharing. When legal questions and launch-day issues came up, we stayed in the room and helped the client through them too.
What we don’t compromise on.
With your team
Listen before we build.
We start with your users, your numbers and your code, not with a pitch. You get a short written plan you can say no to.
Ship small and often.
Work arrives in pieces you can try every week, so nothing big lands as a surprise.
Measure what matters.
Speed, uptime and errors are tracked from the first release, so decisions are based on real data rather than guesses.
Hand over, or stay on.
When it’s done, your team gets the code, the docs and the know-how. If you’d rather we keep running it, we’re still around.
In the work
Design for the scale you plan to reach.
Every part is built so it can run as many copies as the traffic needs, from the first release.
Fix causes, not symptoms.
We look for the root of a problem before we patch it, so the same bug doesn’t come back next month.
Security from the first line.
Least-privilege access, encrypted data and managed secrets are part of the first plan, not the last checklist.
If it isn’t monitored, it isn’t done.
Logs, metrics and alerts ship with the feature, so problems show up on a dashboard before they show up in a support email.
The standards we build to.
- uptime target
- 99.98%
- response time target
- Under 120ms
- health checks and monitoring
- 24/7
What we’ve built.
We cannot name clients, but we can describe the kinds of systems we have shipped and keep running.
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Customers book a service and follow the provider live on a map, ride-hailing style, with matching, dispatch and real-time location updates.Consistent matching under load.
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End-to-end encrypted chat plus voice and video calls, built so only the people in a conversation can read or hear it.Private by design.
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Notifications sent at high volume, with retries, provider failover and delivery tracking, so messages still arrive when a provider fails.Reliable message delivery.
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Logs and metrics from many services gathered into one place, so teams can find the cause of slowdowns and failures quickly.Faster issue diagnosis.
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Ingestion and processing that scales out to absorb bursts of traffic, with backpressure, safe retries and recovery when part of the system fails.Steady throughput under burst load.
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Event streams from many sources merged into one live picture, with windowing, aggregation and handling for events that arrive late.Live analytics on a state that stays current.
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Workflows that move and reshape large datasets, built with Pentaho and Pandas and checked for both speed and correctness.Processing time that holds as data grows.
Certified where it counts.
Current certifications held across the team, backed by hands-on experience across AWS, Azure and Google Cloud.
Microsoft Azure
- Microsoft Certified: Azure Solutions Architect Expert
- Microsoft Certified: Azure Administrator Associate
- Microsoft Certified: Azure Fundamentals
Amazon Web Services
- AWS Certified Machine Learning – Specialty
- AWS Certified AI Practitioner
- AWS Certified Solutions Architect – Associate
We pick the tools that fit the problem.
We’re not tied to one stack. We pick whatever fits the problem and the team that will own it, across web, mobile, backend, data, cloud and AI.
What we work across.
Drag the rings to turn them, or use the arrow keys. Select anything to read more.
Drag the rings to turn them, or use the arrow keys. Select anything to read more.
Select an item to read about it.
A few we use often
- React
- Next.js
- Flutter
- Node.js
- Go
- Python
- Django
- Java
- Spring Boot
- .NET
- C++
- Angular
- PostgreSQL
- Redis
- Apache Solr
- Kubernetes
- Docker
- Terraform
- AWS
- Azure
- Google Cloud
- Power Platform and Dynamics 365
- Copilot Studio
- Amazon Bedrock
- Gemini
- OpenAI and open models
Tell us what you’re building.
A few lines are enough: what the product does, what’s getting in the way, and when you need it.
Prefer email? Write to info@friadd.com